When you are holding an event, there may be many who are passionate about the subject matter of the event but won't be able to attend. You may also want to show off your event to the public. One way to accomplish this is by livestreaming the event.

Planning a Livestream

When livestreaming an event, a camera will broadcast the event to a stream that others can access. You may either give exclusive access to the stream or make it available to the public. You'll be able to reach a broader audience in a manner that is more cost-effective. Those who have never attended an event before can have a taste of what an event is like and decide whether they'd like to attend an event in the future. 

Understanding the Audience

You will need to have a plan for your lifestream event like you'll need a plan for everything else. For example, you'll need to take into consideration the audience of your livestream. Defining the audience that will be viewing your lifestream will determine the strategies you'll use to make the lifestream more engaging and effective. For example, if you're aiming for an international audience, it's more important that the livestream replay be accessible after the event for those in other time zones. 

Content to Include in Your Next Livestream

Livestreams are a way that you may offer more content for your audience beyond what they would receive at an event. For example, livestreams can be used to offer behind-the-scenes footage of processes that your audience might be interested in. You may use a livestream as an opportunity to demonstrate a new product. Livestreams allow for businesses to take questions from audience members that are typed into a live chat and respond to these questions in real time. 

Livestream Tech Considerations

Make sure that you have the technology that is necessary to carry out a great livestream. For example, you will want to use multiple cameras and a video switcher so you can create a livestream that is visually interesting. You also need software that will encode the video you're outputting so that it can be converted into a format that can be used by a livestream.

Livestreams are known for facing technical issues, so it's important to test your technology before you go live to make sure that everything is working properly. If you're struggling to set up a livestream, one option is to ask an event production service if they have experience creating livestreams for events.